Social Media vs In person
As someone who is in Social Media Marketing and helps manage social media accounts; I thought social media was the cream of the crop for getting conversions for people’s products and services. What I’ve come to realize is not the case at all and here’s my experiential take.
If you didn’t know, I have my own sunglasses brand, Ison Couture. I am the designer, distributor, social media manager, seller, etc. I built my brand from the ground up all by myself. I’ve sold close to 300 pairs in a little over a year. All organic. Mostly in person. No paid ads.
In the last few weeks, I sold 50 frames IN PERSON. I carry a brief case with my collection and I travel around and pop it open at events for people who are curious to know what’s inside. Once I pop it open, it draws in a crowd and next thing you know, my products are flying off the shelf. You can’t replicate that kind of experience on social media. You can’t beat that in person connection.
Here is where you can use social media to your advantage though. You want to make sure they follow your Instagram, in person. Use your Instagram to keep people informed about your product and most importantly there is an effective strategy I’ve used to better connect with my audience. Storytelling.
It’s not enough to get on instagram and aim for virality or hiding your face. You have to remember that YOU ARE THE BRAND. People genuinely want to hear the story about how you started the brand. They want to emotionally invest in you. That’s what creates a buyer for life. They’ll buy whatever you sell after that.
Okay I get it, you don’t like to be on camera or filming by yourself is hard, you don’t know what to talk about, it’s cringe or whatever. Because of these pain points, I built a safe system and platform for you speak about your experiences. Its through interview led conversations with OmniErick.
How it works is, I get to know you first. Then we choose a place to film the episode. I ask you questions and you talk about what you already know! I’ll turn that into several pieces of high quality content and you didn’t even have to lift a finger or think about what to say. It’s all inside of you and I just help extract that voice. That’s my gift, purpose and mission. I am also going to toss in a free gift for you as well when you book with me through OmniErick.com .
So yeah, Social Media Marketing is not what it used to be. Social media marketing is marketing to the people who you’ve met in person and making sure that you are authentically being yourself as you were when you met them. Any other “random” followers that follow you from your posts are bonuses. Remember: You are the brand. So be the brand.
Erick Ison
OmniErick.com
Ison couture.com